The biggest challenges facing the industry are competition with e-commerce retailers, industrial integration and the demand for healthy eating options. Below is a summary of my results.

The question of diversity

Pet owners are looking for more professional and versatile options for their pets, especially when it comes to pet food. Some pets have a special dietary requirement related to their health and special nutritional needs. In general, most pet owners look for different pet food options and flavors regardless of their special needs.

Intensify operational competition

More and more consumers are buying pet food and consumer goods through online channels. This is a challenge for retailers in physical stores. To stay competitive, stores must provide expertise and personalized experience. Competitive pricing and one-to-one relationships differentiate pet stores from online competitors.

Customer Service / Brand Luck

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Hiring friendly and conscientious staff to provide excellent customer service and answer customer questions is playing a key role in the pet food and consumer goods market. Consumers regularly visit brick and mortar stores that cannot be found on the Internet to find solutions to specific oil problems. This gap is filled by the clerk who determines the brand image and customer feedback. These employees act as brand ambassadors.

Regulatory environment

The U.S. pet food business is overseen by the Food and Drug Administration (FDA) and tracks the risk analysis and key control points in pet breeding. Eat However; there is a big difference between pet food and human food. For example, pets are not infected with Salmonella or E. coli. There are allergens and pathogens that are harmful to pets and are controlled by the FDA Dangers of food processors

As mentioned above, some pathogenic microorganisms such as Salmonella and E. Coli are present in foods If there is no danger to the animal. However, it has a negative effect on those who come in contact with food during processing. Therefore, pet food must meet the needs of both pets and humans. The challenge for the industry is to maintain the highest level of production efficiency while ensuring the safety of the people during processing.

Industry integration

Whitaker Associates, Americans spent 58 58 billion on pet products and services in 2014. A significant expansion of services and products, including dog spaces, playgrounds and premium foods, is making it harder for small businesses to keep up with the times. Large companies such as Nestle and Procter & Gamble are better equipped to operate in a variety of markets, including product export, marketing and multi-channel distribution. According to statistics, more than 70% of today’s pet products are manufactured by five companies.

Packaging and fresh

Pet food manufacturers go beyond product innovation to innovate in packaging to provide fresh food to pet owners. Package designers strive to create packages that are easy to manage, reusable, and attractive to consumers. This can have a significant impact on consumer product choices.

Product reviews

The pet food industry has been repeatedly called back in recent years Food contamination causes potential contamination issues. Katie Enright, president and CEO of the Pet Food Institute (PFI), said: More work needs to be done.

Diet and nutrition issues

Pet owners’ populations are changing and pets are being humanized with the same care as human families. These users are increasing their interest in reading. Understand the products and sources of ingredients that make bells, pet food and emphasize natural ingredients from the latest local sources. Brands themselves become an additional source of competition in this market. Visual control

Mantle found that pet owners “eat less of their beloved pets than they do.” As these consumers become more aware of the foods and products their pet eats, the demand for visually appealing products is increasing.

Conclusion

Finally, the biggest challenges facing the pet food and supply chain industry are competition with e-commerce retailers, industrial integration, and demand for a variety of healthy food options. Reducing regulatory negative advertising and recalling it is an additional challenge.